After investing a considerable amount of money in upgrades to technology designed to make workers more productive, most dealerships are not seeing their numbers jump at all.

Over the past 40 years, the statistics are virtually unmoved:

• Sales associates average 10 retail sales per month
• Technicians average 40 hours per week

The answer isn’t more technology, but the right technology.

So, if you’re investing money into a CRM system, a system designed to manage relationships and turn leads into sales, how much of it are you actually using?

• 43 percent of dealers use fewer than half the features they pay for!
• 72 percent would be willing to give up extra features to have a system that is easier to use.

The problem is multifaceted. It’s complicated to use, there are too many features and difficulty in training are just a few examples on why a considerable portion of your investment is going unused.

If technology is complex and the training is time-consuming, then employees are averse to using it. They fall back on old, “tried-and-true” tactics that equate to similar outcomes: 10 retail sales/month.

With so much focus on digital communications and customer experiences, it has never been easier to remain in contact with your customers. But dealers want a cost-effective, comprehensive solution, not just a point solution for staying in touch with car buyers. After all, the cost for conquest is considerably more than retention. After-sales communication is key to retention in both sales and service. A customer bringing their vehicle in for service is far likelier to purchase their next vehicle at that dealership.

“Staying in touch digitally with sales and service customers is an opportunity to interact with thousands of people in an inexpensive way,” states Steve Finlay, WardsAuto.

With OneClick Loyalty, we provide the ease-of-use and ability to stay in contact with customer post-sales. Designed by dealers, for dealers, OneClick Loyalty reduces marketing costs while delivering a personalized experience to customers. You sign up and we do the rest. OneClick Loyalty is a customer relationship platform that you’ll actually use.